In real estate, one month you have a great month; leads and referrals come in and then the next two months tumbleweeds. Financial unpredictability affects your business, your life and your relationships.

Your marketing and advertising should be predictable. You can know before you run an ad, Facebook or Pay-per-click campaign what your results and return on investment will be. Within a short time the results will be evident and you will know if you should run that ad again. If it works well and you make money, it’s a winner BUT if it’s a dog, well take it out back and put it out of its misery.

As an industry we are notorious for wasting money on marketing and advertising that doesn't even pay for itself! Watch the video and learn how to set up your lead generation so it makes you money consistently and how to track and discover which marketing to continue and which ones you can do without.