In the real estate business, Expired Listings make up a great source for Lead Generation. More than half the homes, on average, in any given marketplace don’t sell the first time. There are a number of reasons for this but what’s important here is how do you capitalize on this in a way where you “kill” your competition?

Here’s how it’s the traditional way. We look on MLS and see what properties are about to expire and when they do, “POW”– we pounce on the poor home seller. They don’t know what hit them. Let’s look at it from their point of view; not only are they disappointed that their house didn’t sell, now a slew of agents are calling them trying to try and list their house. Of course they are thinking that it is the real estate agent’s fault it did not sell.

How receptive are they to YOUR MESSAGE?

Real Estate is a completive business and if you “chase” Expired Listings the traditional way you are at a great disadvantage as you are competing with many, many other real estate agents by chasing the same sellers. With my system, you can actually speak to the home seller before the listing event expires with the other agent!

Watch this video as I reveal to you a better way....